Guide For The Travel Industry To Face Bots As Demand Soars
The travel industry has resumed operating now that vaccines are widely utilized and illnesses are at average levels, and this has resulted in a surge in demand for pent-up travel throughout the globe.
Several studies in the travel industry services done in the last few months all indicated a favourable growth in demand and reservations. Even the travel businesses have used all conceivable tactics, such as discounts, packages, safety marketing, and so on, to increase income and offset the loss caused by the pandemic.
Additionally, many travel and hospitality companies have lately introduced or improved reservation applications, contactless payment processing systems, and loyalty programmes, all of which are now accessible on public networks, raising the risk of cyberattacks.
The Vulnerable Points For Cyberattacks
The protection of susceptible endpoints is critical for these businesses to avoid becoming the victim of cyberattacks of this nature.
The Pricing And Product Information Pages
The pricing and product information pages are the most vulnerable to cyber assaults since they contain all of the publicly available information such as prices, availability, limited-time deals, user reviews, ratings, flight numbers, and so on. This is a haven for price-scrapers and one of the most serious dangers to airlines, hotels, and other travel-related firms from bots.
Scrounged data is used by hackers for a wide range of malicious reasons, from lowering prices to simulating special deals to reusing material. These activities may result in a decrease in traffic to your website, a decrease in your SEO results as a consequence of duplicate content, and even worse, poor website overall performance.
The Login Page
Travel and hospitality login pages open the door to a wealth of personal data. Credential stuffing is the most serious threat to this endpoint, in which hackers acquire a list of stolen or compromised user credentials from the dark web and then develop bots that rapidly switch between these credentials on corporate login sites. Cybercriminals are hoping that customers would use the same password across many websites, as they frequently do, giving them an entry point into the system.
Worse than decreasing website speed, hackers get access to client accounts, commonly known as account takeover, when a credential stuffing assault is successful. Hackers take personal data from a customer’s account, sell it, or otherwise misuse it.
The Booking Page
A booking page for a travel agency is another weak area. Inventory hoarding is a major danger. Large quantities of goods, such as airline seats and hotel rooms, are loaded into a cart and held there by bots. This not only distorts your KPIs but also deters potential consumers from booking a flight or a hotel stay since it seems that there aren’t enough seats or rooms available.
The Checkout Page
The checkout page is where consumers enter their shipping and billing addresses, credit or debit card numbers, promotional codes, and reward card information, among other things. Carding poses the greatest threat since hackers can leverage stolen card data against a person’s payment procedures to determine whether or not a card is genuine or to perform card fraud.
Carding attacks erode client confidence in the merchant. As an example, if the press takes up on a carding assault, it might permanently harm a company’s reputation. As a result of successful carding attacks, the targeted firms must pay chargebacks or deal with complaints from consumers who discover their gift cards or coupons have been misused.
The common Cybersecurity Dangers
The possibilities from the information stolen from the abovementioned pages pose the most prevalent cybersecurity dangers to the tourism sector.
Fraudsters send emails to workers and customers that appear to be from an official source to get them to click on a link in the message. Fake confirmation emails or invoices from vendors, even with a professional email address, might be used to trick customers. Spear-phishing is the name given to this sort of attack since the fraudsters have studied the common emails that your travel firm sends and receives.
According to recent research, over half of the companies that have been infected by ransomware pay the ransom, yet only 26% of those companies get their files released. Because organizations keep so much personal information about their customers, this is a particularly common method of attack which deters the trust in the merchant.
Cyber thieves target the travel industry with distributed denial-of-service (DDoS) attacks to make a huge ransom. Reservation, payment, entertainment, and security systems are all provided by hotels and airlines via a variety of networks. Entering one of these networks allows fraudsters to shut down their whole business until they are paid to restart it. Large travel service firms stand to lose significant income if operations are disrupted for even a few hours.
Solutions To Deal With The Cyberattacks
In the travel and hotel industries, every stage of the consumer experience may be an attack target for bots. But don’t worry; there are actions you can do to avoid being a victim of harmful bots.
- Know and comprehend that malicious bots may and will attack your website, mobile applications, and APIs. Malicious bots are responsible for a quarter of all internet traffic, and hence a company’s website income of up to ten percent might be in danger.
- Investigate the use of a bot-defence system. Detection quality, simplicity of implementation, autonomy, support from the SOC, flexibility, latency, and scalability should be its key features just as in ClarityRMS. Clarity Travel Ticketing Solutions provides Clarity Risk Management System(RMS), an intelligent system that automatically identifies vulnerabilities and evaluates disasters, guaranteeing that all actions on your website are secure, genuine, and robust using our Fraud detection technology.
- Do not do this on your own; leave it to the professionals. Bot traffic mitigation is no longer your responsibility if you have the proper anti-bot solution like ClarityRMS in place. Clarity Travel Technology Solutions, coupled with cutting-edge tools and technology, delivers Device Fingerprinting, IP Geolocation, real-time mapping, cross parameter checks, and customer due diligence. These features set ClarityRMS apart from the competition and take the anxiety out of doing business. Use these AI-powered solutions with superior analytics to free up your time for other essential tasks, such as growing your business.
Finally, the recent increase in travel is a hint of better times ahead, indicating a return to normality. It’s a happy time for the travel business, but there’s a warning: Protect your website, mobile applications, and APIs against harmful bots that would love to damage your business. Fortunately, with the aid of cybersecurity experts like ClarityTTS, travel firms can simply develop a suitable cybersecurity plan that will ease your concerns and secure your clients.