SaaS technology, travel technology trends, online travel businesses

4 Trends In Travel Technology To Help Travel Agencies Be More Versatile

The Covid virus has held people home for longer than ever before, and with the pandemic’s grip loosening, people are eager to travel and pay for their fantasies of adventure. As a travel service provider, a travel agency is in the business of enhancing lives via unique experiences by offering clients the highest possible personalized service.

However, because of the unpredictably shifting travel conditions and consumer expectations, the travel business and its customer demands have evolved and developed substantially.

Travellers New Expectations

Travellers want to ease every element of their trip, and they are increasingly more concerned with health and hygiene. They also want travel agencies to be flexible and trustworthy to be prepared for any unpredictable travel scenarios. As a result, travellers demand travel agents or agencies to provide offerings that go far beyond what they can handle directly online.

To stay strong in the market, it is necessary to keep up with the latest trends and be advanced in travel services. This is when travel technology comes in handy. The new normal is automation and IoT. As a result, being travel tech-savvy is essential, allowing travel agents or agencies to be adaptable. This also contributes to the development of a loyal and increasing consumer base.

Travel Technology Definition

Travel technology is a single term that describes the use of digital technology to provide all aspects of travel services. These include purchasing flights and hotels, hiring vehicles, creating itineraries, comparing trips and eateries, locating places and destinations, organizing routes and stays, etc.

Human activities have always been simplified because of digitalization. The same is true in the travel industry, to make travel experiences as easy as possible. As a result, travellers do not need to be concerned about difficulties, such as travelling to unknown places or coping with different languages.

Travel technology entails using automated IT solutions to simplify, optimize, and personalize travel experiences to make them more productive, cost-effective, and time-saving.

Automating Yet With Personal Touch

Computerized Reservation Systems (CRSs), AI (Artificial Intelligence), and VR (Virtual Reality) are travel automation innovations that have simplified and sped up travel services. Humans, on the other hand, still value personal touches. This is possible with the correct IT solutions, which allow travel agencies to offer bespoke products and vacation packages that cater to the preferences of their consumers.

Latest Travel Technology Trends

Here are a few travel trends to keep tabs on to keep travel businesses diligent and stay ahead in the industry.

1. Making Everything Mobile-Friendly

People’s lives revolve around their smartphones. It is unquestionably the ideal travel companion. Mobile devices can handle it all: tickets, reservations, financing, geolocation, mapping, satellite and street views, sights and attractions, ratings and suggestions, and even translation and packing. According to a statistic, 70% of travel-related research is conducted on mobile devices, and up to 39% of hotel reservations are booked on mobile phones.

As a result, travel agencies must deliver solutions to their consumers via cell phones. In addition, the agency’s website must be mobile device friendly, with rapid alerts on the services to be offered to the devices.

2. Provide To Visual Reality

The ideal marketing strategy is to visualize the entire vacation before leaving. Customers may get a true sense of their dream vacation with VR (Virtual Reality) and AR (Augmented Reality) even before they book.

Virtual reality allows travel agencies to give consumers virtual tours of hotels, restaurants, or cafés, as well as museums or points of interest.

Through a variety of Augmented Reality apps with real-time, device-based projections of text, images, filters, audio, and video, travel agencies may give consumers a true-to-life experience.

3. 24/7 Support With AI Chatbots

Chatbots powered by artificial intelligence are a boon for travel agencies, allowing them to give tailored and immediate information to consumers, which is critical in today’s volatile travel environment. They can address frequently asked questions, enquiries, and complicated issues, decreasing client dissatisfaction and the administrative strain on travel agents. Chatbots have been upgraded to provide human-like responses, and some can even answer to voice instructions and reply in spoken word.

4. SaaS For Travel Agency

A Customer Relationship Management (CRM) technology is essential for travel agencies that wish to handle the evolving specific needs of their clients and industry with enhanced performance and personalization.

Travel industry SaaS developers have produced dedicated travel agency CRMs with all essential features and advantages to empower travel agents, strengthen customer connections, and help them with critical information needs.

CRM can collect data and utilize it to build a more responsive advertising strategy, allowing travel agents to focus on organizing the ultimate trip experience for their clients.

Perks Of Travel Technology Implementation

Technology in the travel and tourism business is increasingly essential for the market and its dependents to thrive in its volatile environment. The following are the advantages of implementing the exquisite travel technology in the functioning of a travel agency:

  • Automation of processes
  • Streamlined workflows
  • Time and money-saving
  • Consistent online support
  • Real-time customer help
  • Relevance in Industry


Adopting the right travel technology necessitates prior experience. Choosing a travel technology provider with extensive expertise, years of business experience, and innovative technology is thus advantageous and productive for travel agencies. Clarity Travel Technology Solutions is the strongest of the travel technology providers. ClarityTTS is the ideal choice for a travel agency because of its more than a decade of expertise in the travel business and its technological superiority. ClarityTTS provides several solutions for OTAs, consolidators, and airlines that are tailored to each of their businesses and are supported by an extensive network of partners. Join ClarityTTS at | +1 416 223 2800 to generate more bookings and income for any travel agency business.

Leave a comment

Your email address will not be published. Required fields are marked *